Online businesses need to track the activities of their customers so they can better understand the needs of these consumers and address those needs. While there is freemium ecommerce CRM software, it may not be the best solution for your online business.
Risks Linked to Freemium Ecommerce CRM Software
Since an online business relies heavily on the data gathered by the customer tracking software, the application needs to be stable and customizable so you are able to get the data you need in a timely manner. This data will then need to be segmented so you can make sense of it and take follow-up action.
With free ecommerce CRM tracking software, the range of features and customization is usually very limited and there is a risk that the software is not stable either. If the software is not stable and you integrate it with your online business the unstable software could lead to a website crashing! The last thing any online business owner wants to deal with is a website that has crashed due to a faulty customer tracking software. For that reason alone, it would be prudent to focus on paid versions that are stable.
Benefits of Using Paid Customer Tracking Software
When you install a paid customer tracking software on your ecommerce website, the risk of having your website crash is virtually nil like it might be with an unpaid version. The company that is distributing the tracking software will make sure it is stable so there is no risk of it causing issues on the website. What you will need to do is carefully review the various tracking solutions to identify those that are best suited for your online business model.
Along with having the ability to track customers, this software should also let you note whether the module gives you the ability to send out emails or handle customer service inquiries. By centralizing all of the features and functions into one piece of software, you are less likely to make a mistake that could cost you.
Something that could be costing you greatly is the lack of having a suitable customer tracking software in place. You should focus all of your energies on reviewing the various solutions that are available or you will lose out on selling opportunities. Without this software, you will never know whether the needs of your customers are being met or not.